Smokefree Cars

'Make your car smokefree/Kia auahi kore o tatou waka'

The Smokefree Cars campaign was launched in September 2006 by Hon Damien O'Connor, Associate Minister of Health.

The Smokefree Cars campaign encourages smokers to protect their children from the harms of second-hand smoke by not smoking in their car, even when they are alone.

The key messages of the campaign are:

• Second-hand smoke is dangerous to the health of children.
• Winding down a window does not rid a car of the poisons contained in second-hand smoke.
• Poisons linger long after the smoke has disappeared.

The take-home message and ‘solution’ for the campaign is Make your car smokefree/Kia auahi kore o tatou waka.

The television commercial carries over elements from the smokefree homes commercial and also introduces a change of behaviour as a result of social pressure.

Radio advertising supports the campaign, as do smokefree car resources.